Does your behavior change when the camera turns off?
Integrity measures the alignment between your stated values and your actual behaviour — especially when nobody is watching. It's not about being perfect; it's about whether the camera being on or off changes what you do.
Integrity is the foundation of all trust. People can tolerate imperfection, but they cannot tolerate hypocrisy. When leaders, organisations, or systems say one thing and do another, the entire fabric of cooperation frays. Integrity isn't about never failing — it's about your failures looking the same in public and private.
VW marketed themselves as environmentally responsible while installing software to cheat emissions tests. The gap between stated values (clean diesel) and actual behaviour (11 million cars polluting beyond legal limits) is a textbook integrity failure that cost $30 billion in fines and settlements.
Companies that post Black Lives Matter statements while having zero diversity in leadership, or brands that champion sustainability while their supply chains use child labour. The integrity gap between public positioning and private practice is increasingly visible — and increasingly punished.
We compare your choices when they're visible to others (public scenarios with reputational consequences) versus when they're private (anonymous decisions with no accountability). The gap between your public and private choices is your integrity score.
For one day, notice every decision you make and ask: would I make this same choice if it were being recorded and shared publicly? Where the answer is no, you've found an integrity gap. You don't have to close all of them — but you should know where they are.